Marketing Project Essay - 1495 Words

Marketing Project Introduction nbsp;nbsp;nbsp;nbsp;nbsp;In the ever changing technological era of the soon to be 21st century, electronic advancements have amazed us all. Unfortunately, the educational gap for the common man/woman as a computer end user has left many far behind. There are those who know and those who dont. This gap is the anchor of the computer industry. One question comes to mind. quot;Why would I buy a computer, investing thousands of dollars, when I dont know the first thing about them?quot; If it were as easy as plugging it in and it guiding you through every nook and cranny answering every question you had, then the computer would basically sell itself. However, the shortcomings of this†¦show more content†¦If someone who has no idea how to use a computer needs help, this could get quite costly. nbsp;nbsp;nbsp;nbsp;nbsp;My business would deal more on the novice level. From how to turn on your computer to more advanced applications. I plan to gear my service toward the person who has a simple problem, to the more learned computer user, and will call on my service without hesitation. My goal would be to make the customer feel comfortable no matter how insignificant the case. This is what would separate my business from the others. Pricing Strategy nbsp;nbsp;nbsp;nbsp;nbsp;I would be most likely accepted in the market in a penetration pricing strategy. First, my overhead would be minimal so cost of my service would best serve the public at a low start up price. Second, not many are willing to open their pocket books too wide after theyve already made a major purchase. However, since my service could be considered a short term service with a high turnover, a month to month contract or a choice of extensions to this contract for additional fees would go like this: $25 for the first month up to 25 calls $45 for two months up to 50 calls $70 for three months up to 75 calls $125 for six months unlimited calls $200 for 1 year unlimited calls all emergency home visits would be a $20 charge An important note: These would be the promotional prices in the IntroductoryShow MoreRelatedAzalea Project Marketing1003 Words   |  5 PagesFoundations of Marketing Azalea Project 1. What do you see as Azalea’s most pressing marketing problem? Does it lie in their product, price, place, or promotion or some combination of 2 or more of these? Be specific in your answer. 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